The Smartest - Port Of Rotterdam
The Port of Rotterdam has troubles competing with other harbours on a worldwide scale. They realised that being the biggest isn't enough in today's world.
They decided to find a partner that could help them become 'The Smartest Harbor'. That's when a partnership between Ordina/CLOCKWORK was made. By creating user-centered digital & service-oriented solutions we put the world's biggest harbour back on the (digital) map.
After an intensive research phase, an extensive list of ideas for applications & services was created. First, we created a new 'Portal' that can be used as a starting point for later implementation of new features, apps and services.
Some examples of new services are:
- CONNECTIONS: a service that lets you map your route from and to the Port of Rotterdam. 
- KING: which you can use to book your own dockside in the harbour.
- DYNAR: a realtime planner that advices you on the tides in the Port of Rotterdam. 

These are just a few of the things that are in development or already widely available. Every new product launch gets accompanied by a fitting campaign raising awareness with customer & employees of the Port of Rotterdam.

Agency: CLOCKWORK/Ordina
Team size: 20/50
Project roles: Creative Director, Service design architect, Product architect

Core project tasks:
- Creative/UX direction
- Product architecture
- Service Blueprint
- meetings with project stakeholders
- User research (workshops with end-users, stakeholders, energy producers, product partners)
- Creative brief creation 
- Overseeing overall execution throughout the entire projects (budget, deliverables, concept,. ...)
- Quality assurance

Case movie (dutch)
Navigate, the most complete route planner that optimizes international freight routes. Navigate is the epitome of 'huge data' with deepsea and shortsea schedules with 550 ports and rail and inland shipping connections with over 150 inland terminals.

Try navigate yourself:
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